Focusing on "basic skills", online travel platforms each have their own focus and continue to make efforts.

First, “old” travel platforms continue HE Tuber to focus on offline cooperation and user growth. For example, since this year, Ctrip's "tourism marketing hub" has continued to operate efficiently. In the first quarter of this year, the number of new partner hotels in Ctrip Group's "Joint Membership Program" increased by nearly 60% year-on-year.

 the number of new users brought by Ctrip Group to hotel partners has more than doubled year-on-year, the number of orders has doubled year-on-year, and the incremental transaction volume has more than tripled year-on-year.

of membership business. In the first quarter of this year, the user base of Tongcheng Travel continued to grow and once again hit a record high. Among them, the average monthly active users (MAU) reached 290 million, a year-on-year increase of 16.9% and a year-on-year increase of 43.6%. The average monthly paying users (MPU) reached 41.4 million, a year-on-year increase of 30.6% and an increase of 79.2% from the same period in 2019.

Source: Ctrip official website

In contrast, the characteristics of low browsing threshold and stronger sense of experience seem to make short videos naturally suitable for "grass-growing" content such as travel and food.

In the past, Douyin and Kuaishou used their traffic portals to create many popular tourist destinations. The huge KOL resources within the platform also improve the platform's ability to achieve traffic aggregation and traffic conversion in the short term.

But traffic alone is not enough. The supply chain is a disadvantage of the short video platform.

 lacks resources for the entire tourism link after attracting traffic. At the same time, the stimulation for users to grow grass is relatively short-lived. Previously, short video platforms mainly focused on group purchases, but they faced the problem of imperfect write-off links and low write-off rates.

An industry veteran told Value Planet that according to the current market conditions, hotel accommodation is the most profitable in the entire tourism chain. Part of the hotel resources in various places are negotiated prices signed with third parties such as Ctrip, and part is the hotel's own promotion resources. Because it was done early, Ctrip currently basically monopolizes the negotiated prices of most hotels across the country, and the short video platform can leverage the market. , may be mainly part of the hotel's own promotion. If you look at it this way, the short video platform will have a certain impact on the online travel market, but it will not have a great impact on Ctrip.

In another major segment - transportation ticketing, Ctrip has launched a comprehensive smart ticketing solution. In the first quarter of this year, transportation ticket revenue increased by 150% year-on-year.

In the area of ​​accommodation and hotels that short videos can leverage, Ctrip has basically monopolized it, so it can get low prices, so the market left for short video platforms may not be big. In terms of transportation ticketing, the short video platform currently does not have much involvement in air tickets and train tickets. Most of them focus on local life services such as scenic spot tickets and scenic spot tickets. The transaction volume is still far behind Ctrip.

In summary, although short video platforms represented by Douyin and Kuaishou have made rapid progress in the wine and travel industry and new battles are imminent, Ctrip still has a certain first-mover advantage.